E N E D A C A L

Berlin/Madrid-based brand designer with UX/UI expertise. With a strong background in branding studios, I combine strategic thinking with creative execution to build meaningful visual identities that bridge business goals and design.

( SELECTED PROJECTS )

Brand & ux / ui design

Trail 11 App (FREELANCER)

Trail11y is a mobile app designed to make hiking accessible for all. It provides detailed, reliable, and community-driven information about trails, focusing on accessibility, real-time updates, and an intuitive user experience.

Brand & ux / ui design

Banc de Sang i Teixits (FREELANCER)

Nacho Moreno and me worked together and made a Rebrand proposal for the Blood banc Banc de Sang i Teixits in Barcelona. The life idea is a global concept: on the one hand, it not only collects blood and tissue donations. Check the full project.

Rebranding & Website Design

SCHALTBAU (WHYBRAND GMBH)

As the designer responsible for the redesign of the corporate identity, I collaborated closely with the strategy team to develop a new visual identity. The rebrand was built around three core pillars: innovation, high quality, and reliability—reflecting the values and mission of this industrial company. You can explore the full rebrand on the Schaltbau website.

Conception campaign & Animation

Madrid Otra Mirada Literaria (KNOM DESIGN)

Bringing movement to the message, I led the concept and motion design for the campaign, transforming a static idea into a dynamic visual experience. The core concept revolved around the letter “M” (Madrid – Mirada), inspired by the rhythmic alignment of book spines on shelves, turning a subtle visual cue into a bold brand statement.

Conception campaign & Animation

Amigos del Reina Sofía (KNOM DESIGN)

It quickly became clear that the Foundation needed to build a strong community of art supporters—people who could help bridge the gap between the Museum and society. As the motion designer, I translated this vision into dynamic visuals that brought the Foundation’s mission to life and made its message more accessible and engaging.

( ABOUT )

Designer

I’ve recently worked on tech projects, mainly in e-mobility, renewable energy, and engineering.
Investigation is a key element in the ideation and creation process, helping me connect more deeply with the final outcome—whether in print or digital—giving each project its own distinct identity.

UX/UI Design

Brand Design

Digital Design

Graphic Design

Pitch Deck Design

( EXPERIENCE )

Senior Brand Designer

Hotel Comenius (Berlin) & Hotel Friedrichstadt (Dresden)

2025

Mid/Senior Weight Brand Designer

WHYBRAND GmbH (Berlin)

2023 – 2024

Mid Weight Brand Designer

Private Pier Industrie GmbH (Berlin)

2021 – 2023

Junior Designer

KNOM Design (Madrid)

2019 – 2020

Graphic Designer

DI_MAD (Madrid)

2019

Designer Assistant

Frank AD (Berlin)

2016

( EDUCATION )

UX/UI Bootcamp

Spiced Academy (Berlin)

2024 – 2025

MA Branding Design

ELISAVA Shifta (Barcelona)

2022 – 2023

BA Communication Design

Escuela Superior de Diseño (Madrid)

2016 – 2020